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Enquirer Consulting Group / Prepared for FAIS Reference Labs
July 2026

New accounts for a reference lab,
without another season on the show circuit.

You said yes to Tim Rath's video. This is the same story, written for FAIS.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

What we see from outside FAIS

01
A reference lab whose growth still runs through clinician relationships built one at a time.
02
NLCP certification in progress, which opens a category of accounts nobody at FAIS is calling yet.
03
DOT compliant testing in development, which is a different buyer again, employers rather than physicians.
Prepared for FAIS Reference Labs
Where this goes

The gap between capability and reach

Today
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New volume comes from clinicians who already know you.
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Certifications open doors, but nobody is walking through them systematically.
.
The show circuit is expensive, seasonal, and hard to attribute.
In the first weeks and months
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A named list of ordering physicians, occupational health programs and DOT regulated employers.
+
Direct outreach into that list, run every week rather than every quarter.
+
Conversations booked into your diary, with the ones that are not a fit filtered out first.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for FAIS Reference Labs

What we would build for FAIS

The account map

Every ordering physician group, occupational health program and DOT regulated employer in your service area, named and prioritized. Not a purchased list.

The outreach engine

Email and LinkedIn into that map, written for a lab buyer rather than a generic healthcare pitch, and run continuously.

The handover

After four months the system, the data and a trained operator sit inside FAIS. You run it, we leave.

The certifications are the opening. Somebody has to make the call.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Ordering physicians and occupational health programs, mapped and prioritized

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a reference lab

Three things that make FAIS a good candidate

01

A defined buyer universe

Labs have a finite, nameable set of accounts. That is exactly the case where systematic outreach beats waiting for referrals.

02

A reason to call right now

New certification and new testing capability are the two best reasons to open a cold account. Both are live for you.

03

A leader who owns growth

You are CEO and President. The decision does not need to travel through three committees.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$1M+
New business sold by clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
More about us at enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for FAIS Reference Labs.